Thoughts on Kittler’s “Gramophone, Film, Typewriter”
In “Gramophone, Film, Typewriter”, Kittler writes of the way in which previous forms of media have transformed to include modern technologies that have completely changed the very way we view media: “What reached the page of the surprised author between 1880 and 1920 by means of the gramophone, film and typewriter—the very first mechanical media—amounts to a spectral photograph of our present as future. That is to say, with those early and seemingly harmless devices that could store and thereby separate as such, sounds, faces and documents, a mechanization of information began, which—in the hindsight of stories—already made today’s self-recursive number stream possible” (Kittler). While Kittler does not attempt to argue that new media has completely outdone stories and literature and written word in general, his piece works to inform the reader of the ways in which we have transformed our understanding of the way media works in society and in communication. With the integration of computers, separate media has become one single medium, allowing its users to transition from one media to another smoothly. This accessibility has made media so natural in daily use that we tend to lose sight of the meaning of media all together. Kittler uses the example of an airplane to explain this concept. On a single flight, “all the entertainment techniques are represented”—passengers simultaneously interact with the music industry, the film industry, the advertising industry, and the food industry seamlessly altering the way we perceive and internalize the role of media in our society.
Throughout this piece, Kittler draws from other media theorists including Benjamin and McLuhan to further his own arguments, citing the ways “media…are always already ahead of aesthetics”. Kittler argues that writing and written language was at the very origin of what we consider modern media. But this medium had its limitations in the simple fact that it could store only whatever was written and nothing more, he says: “writing stores only the fact of its authorization. It celebrates the storing monopoly of the god who has invented it. And because this god rules over signs that are not meaningless only for readers, all books are books of the dead”. With the rise of new media, storage has surpassed what was possible on paper in the use of computers; memory has in fact been replaced by technological storage. I am very guilty of this— I have all my passwords and personal information on a note app in my phone. It is a bad thing to do, I kno, but it is just so convenient. I’m not even sure Kittler argues whether this is a good thing or a bad thing for society; it seems as though this expansion of technological storage is seen as a loss in many ways: “As soon as optical and acoustical data can be put into some kind of media storage, people no longer need their memory. Its “liberation” is its end. As long as the book had to take care of all serial data flows, however, words trembled with sensuality and memory”. What I think he’s saying is that with this rise in technology and expansion of storage, meaning is lost in the process. But he also says that “No longer is it the case that “only through writing will the dead remain in the memory of the living,” which doesn’t totally seem like a bad thing, so it’s possible this shift in technology could perhaps be both beneficial and harmful to the advancement of society as a whole. Kittler finishes by imagining a future (honestly, it is the present) in which people are “simply thinking, writing, and computing machines”, forcing the reader to think about whether these advancements are harming or helping us.

