Ian Bogost: Egg McNothin’: Egg McNothin’ or Egg McSomethin’?
In Ian Bogost’s article Egg McNothin‘ he explains that McDonalds fast food chain choosing to make their Egg McMuffins available all day long is truly a disservice. He feels that most of the beauty of the Egg McMuffin was that it was only available for breakfast. If you missed the cutoff, that’s it, none for you. In this article I think Bogost brings to light three very important ideas.
He starts off by saying “The greatest luxury is the one we cannot have—or at least, the one we cannot have very often.” This idea that part of enjoying something is the desire beforehand is actually very relatable. When someone works hard for something that thing becomes much more satisfying once it is attained as apposed to something that is handed to you hassle-free. This is a natural sensation that I think everyone experiences throughout life. Not that the Egg McMuffin is something that people work very hard to get, but knowing it is only served at certain times and buying one at that time is a system that is satisfying and reliable. When something is available all the time it can make it seem less special. He says, “When anytime is breakfast time, why even bother wanting breakfast.” If you can have breakfast at lunchtime or dinner time is it even still considered breakfast? He continues, “America is giving up McDonalds breakfast as an indulgence meant mostly to be missed rather than savored.”
Second, an important idea I think Bogost touches upon is the idea that in life things are not always available whenever you want them. The Egg McMuffin only being served on the breakfast menu and not later is a perfect example of how the world works! In the real world, you can not just expect things to be available 24/7.
“But far from initiating nihilistic despair, this moment invokes an invitation to rise above it. No hash browns, but perhaps fries. No McMuffin, but a cheeseburger is good enough. It’s good enough! The world restores its gentle sufficiency. The man who just-misses McDonald’s breakfast is a commoner’s Samuel Beckett, trudging ever forward despite the intrinsic absurdity of a 10:30a.m. breakfast cutoff. I can’t go on, I’ll go on.”
What this quote is saying is a good life lesson. Essentially Bogost is saying that in life, sometimes you miss out and missing out leads to growth. Not that missing out on an Egg McMuffin will necessarily help you face hardships in the future, but this concept of “I can’t go on, I’ll go on” is a valuable one.
Lastly, I think this article reminds us to appreciate the little things in life. Though the Egg McMuffin is barely a luxury, it represents the smaller things we brush over in course of our busy lives. Getting a breakfast sandwich that is only served for breakfast, for example, is a luxury. We need to slow down and take-in some of these smaller luxuries. Making the Egg McMuffin available all day takes away the appreciation of it. No one is especially happy they get to McDonalds right on time to get the Egg McMuffin if they can get it at any time of day. When something is limited, it forces us to appreciate it.
Therefore, McDonalds making the Egg McMuffin available all day is a seemingly minuscule piece of news in the midst of our chaotic world- but it is not “McNothin'” it’s actually a whole lot of “McSomethin'” that people should stop and think about.

